Brion Gysin

This is well known for using the "cut up" technique. This was an interesting movement because it questioned and gave words in a paragraph new purpose. While this was coming around, the pop art movement had begun. The hybridization of these two methods take pop art and create meaning with typography.
Gysin is also known for his creation of the dream machine. This device allowed someone to experience art with their eyes closed. His innovative way if thinking is what inspired many contemporary artists today.