Google! Steve's own nemesis gave me a very quick answer to why Apple is called Apple. On Apple's news website, OSXDaily.com, Paul Horowitz explains the name origin. Steve Jobs was inspired by his experience working in California in apple orchards when he was younger. He described the word as "fun, spirited, and not intimidating." He also ties the symbol of the Apple with Isaac Newton's discovery of gravity in his first apple logo.
Steve Jobs, after dabbling in Disney and Pixar animation, returned to his rightful position with Apple in 1996. With his promotion, he ousted unnecessary branches and developed what we know today as the most influential computer company of our generation.
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